Copyright © 2024 Periscope AI, Inc. All rights reserved
Data Privacy Policy for LinkedIn Advertising*
Effective Date: May 1st, 2025
Last Updated: May 28th, 2025
1. Introduction
This Data Privacy Policy explains how Periscope AI ("we," "us," or "our") collects, uses, processes, and protects personal data when conducting advertising campaigns on LinkedIn. This policy applies specifically to our LinkedIn advertising activities and complements our main Privacy Policy.
2. Data We Collect for LinkedIn Advertising
Information You Provide Directly
- Contact information when you respond to our ads (name, email, phone number)
- Professional information you share through LinkedIn lead forms
- Messages sent through LinkedIn messaging in response to our ads
- Information submitted through landing pages linked from our ads
Information Collected Automatically
- LinkedIn profile interactions with our ads (clicks, views, engagement)
- Device and browser information when visiting linked content
- IP address and general location data- Referral information from LinkedIn to our website
Information from LinkedIn
- Professional demographic data (job title, company, industry, seniority level)
- LinkedIn profile information necessary for ad targeting (within LinkedIn's platform)
- Aggregated performance metrics and analytics data
3. How We Use Your Data
We use collected data for the following purposes:
Advertising and Marketing
- Delivering targeted advertisements on LinkedIn
- Measuring and analyzing ad performance
- Optimizing ad campaigns and targeting
- Following up on leads generated from LinkedIn ads
Communication
- Responding to inquiries made through LinkedIn ads
- Providing requested information about our products/services
- Sending relevant marketing communications (with consent)
Analytics and Improvement
- Understanding audience engagement and preferences
- Improving our advertising strategies and content
- Generating insights about our target market
4. Legal Basis for Processing
We process your personal data based on:
Legitimate Interest: For advertising, analytics, and business development-
Consent: When you voluntarily provide information through forms or direct contact-
Contract Performance: When following up on business inquiries or leads
5. Data Sharing and Disclosure
LinkedIn Platform
- We share necessary targeting parameters with LinkedIn for ad delivery
- LinkedIn processes data according to their own Privacy Policy
- We receive aggregated, anonymized performance data from LinkedIn
Third-Party Service Providers
- Marketing automation platforms (for lead management)
- Analytics services (for campaign measurement)
- Customer relationship management (CRM) systems
Legal Requirements
We may disclose data when required by law, regulation, or legal process.
6. Data Retention
Lead Information: Retained for 2 or until you request deletion
Analytics Data: Retained for 2 for business analysis
Ad Performance Data: Retained according to LinkedIn's retention policies
Communication Records: Retained for 5 for business purposes
7. Your Rights and Choices
You have the right to:
Access and Control
- Request access to your personal data we hold
- Request correction of inaccurate information
- Request deletion of your data (subject to legal requirements)
- Object to processing for marketing purposes
Communication Preferences
- Unsubscribe from marketing communications
- Update your communication preferences
8. Data Security
We implement appropriate security measures including:- Encryption of data in transit and at rest- Access controls and authentication requirements- Regular security assessments and updates- Secure data storage and transmission protocols
9. International Data Transfers
If we transfer data outside your country/region, we ensure appropriate safeguards through:
- Standard contractual clauses
- Adequacy decisions
- Other legally recognized transfer mechanisms
10. Children's Privacy
Our LinkedIn advertising is not directed at individuals under 16 years of age. We do not knowingly collect personal information from children under 16 through our LinkedIn advertising activities.
11. Updates to This Policy
We may update this policy periodically. We will notify you of material changes through:- Updated policy posting with new effective date- Email notification (if we have your contact information)- Notice on our website or LinkedIn company page
12. Contact Information
For questions about this privacy policy or our LinkedIn advertising practices-
Data Protection Officer/Privacy Contact
- Email: brian@periscope-ai.com
LinkedIn Advertising Inquiries:
- Email: brian@periscope-ai.com
- LinkedIn Company Page: https://www.linkedin.com/company/periscope-ai
3. Regulatory Compliance
This policy is designed to comply with applicable data protection laws including:
- General Data Protection Regulation (GDPR)
- California Consumer Privacy Act (CCPA)
- Other applicable regional privacy laws
*This policy applies specifically to our LinkedIn advertising activities.